I’ve been sending email newsletters for several years now and have to admit I haven’t perfected the skill of offering an email that maximizes click-thrus and actually gets read.
One of the most unique and effective examples I’ve seen of doing a blog-related email newsletter is from copywriter and internet marketer Michel Fortin. I can’t recall when he changed it to its current format, but it almost always gets my attention — for content and design — every time he sends it out.
Here’s an example of how it looks:
Michel’s email newsletter has several features that are quite distinctive:
- You know who it’s coming from
- The design is clean and crisp
- The signature adds a personal touch
- You have one link to click
Great work! What do you think? What techniques and tips can you offer?
