The Purple Cow Hunting Season

By Cory Miller

I really love this post from John titled Tis Better to Be Found Than to Find. It’s at the core of what we’re trying to do with iThemes — build quality web templates in WordPress that take away the pain (time, money and hassle) of creating beautiful and effective websites.

I think a big part of it is creating Purple Cows (article) then using viral marketing to be “hunted.”

As an entrpereneur, this is always what I’m trying to do. Build a product so incredibly “remarkable” … something that makes our customers life easier or better … and position or place it in a way that the maximum amount of prospective customers find it, share it, and buy it.

Sequoia calls these types of products or solutions “Pain Killers” — “Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.”

OK … now back to creating and tweaking my own version of a Hunting Season of Purple Cows and Pain Killers.

Sidenotes

10 Questions with Matt Mullenweg

I use Aweber for our email newsletters and they just released some stats about their users’ email open rates. Neat stuff.

Lorelle was getting soundbites from people at the Dallas WordCamp and I made the cut

Help Wanted! If you know of some good blogs or websites on the topic of ecommerce and online marketing, please send me an email or make a comment on this post … I’m looking to expanding my knowledge!

CNN has a neat story called Get Your Blackberry Out of Our Bed! that cites 37% of people use their laptop in bed “frequently”