I greatly admire and read everything Brian Clark of CopyBlogger writes … and while reading this post at The Long Tail titled Don’t Quit Your Day Job, I saw a comment he made to that post that caught my eye … it’s very appropriate for this blog and for small businesses, I think … and it’s worth reposting because what Brian says is backed, I think, by a proven track record (Note my italics for emphasis):
“There are simple email newsletters that make $100 million a year via direct marketing (yes, $100 million). There’s no reason a blog can’t do the same. And scores of small business owners directly drum up respectable sales with regular content publication via email. Blogs are much more powerful from an attention standpoint, if properly utilized in context.”
Read more of Brian’s excellent insights at CopyBlogger …
See also my stuff on: Business Blogging 101 series and Using Email Newsletters.
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