Cory Miller

News Media Uses AdWords To Drive Traffic to Articles?

I thought I had seen an AdWords content ad in Gmail the other day that linked to a news headline (outside of my RSS feeds that come through) and today, I was checking out this post and saw an AdWords link that actually went to a news article on the New York Times site.

This is fascinating … are traditional media outlets leveraging online advertising like AdWords?

I’m curious to know how well this is working for them …

Here’s the ad …

Here’s the click through new article …

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2 responses to “News Media Uses AdWords To Drive Traffic to Articles?”

  1. Joshua Dorkin: TimeforBlogging Avatar
    Joshua Dorkin: TimeforBlogging

    It seems like a logical move for the MSM and any site looking to drive traffic about a particular timely or hot topic, especially if you can’t get organic top placement for the keywords in question. I hadn’t heard of this before, so thanks for sharing!

    Reply
  2. Jonathan Rick Avatar
    Jonathan Rick

    Unless there are other examples of AdWords for nytimes.com, my guess is that Sarah Milstein, a “Web 2.0 consultant,” created the ad herself…

    Reply

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