I thought I had seen an AdWords content ad in Gmail the other day that linked to a news headline (outside of my RSS feeds that come through) and today, I was checking out this post and saw an AdWords link that actually went to a news article on the New York Times site.
This is fascinating … are traditional media outlets leveraging online advertising like AdWords?
I’m curious to know how well this is working for them …
Here’s the ad …
Here’s the click through new article …
It seems like a logical move for the MSM and any site looking to drive traffic about a particular timely or hot topic, especially if you can’t get organic top placement for the keywords in question. I hadn’t heard of this before, so thanks for sharing!
Unless there are other examples of AdWords for nytimes.com, my guess is that Sarah Milstein, a “Web 2.0 consultant,” created the ad herself…