I’m talking specifically about print (newspapers, magazines) and broadcast (TV, radio). But I’m excluding direct mail advertising.
Here’s why online ads beat traditional advertising: It’s measuarable!
For the past several decades advertising representatives have done a great job selling the “value” of advertising as we know it today. They’ve invested a lot into their sales pitch and honed it in an excellent manner.
But the thing they’ve lacked is real metrics — statistics — to show their customers the return on investment.
Now … my hope is that all those ad reps with such excellent sales pitches about value and ROI come running to online advertising and showcase the power of online advertising’s strengths: it’s growing (rapidly) and you can actually see results!
One of the main reasons I hope this happens is so that all the great blogs out there can actually make a decent income (side or full-time) on their hard work … to be valued as much as their print counterparts. (Of course, if the value warrants it.)
