Blog

  • My Testimony

    My life was changed forever on Feb. 7, 2002, when I entered an office building to meet with a pastor for a simple job interview. That day, this pastor asked me a simple yet profound question — one I had never fully been confronted with. He said, “Cory, if you died today, and stood before…

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  • RockinBlue WordPress Theme Released

    RockinBlue is a clean, sleek, modern WordPress theme that is designed to be highly customizable. Download the zip file here. Demo it at on the theme viewer here. Updates: Added “Recent Posts” to sidebar Tweaked title tag to include Blog Name See also: 8 Reasons I Love WordPress

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  • 5 Thoughts on Blogging Your Very Own Book

    LifeHacker’s editor Gina Trapani has some great advice about blogging a book … that is equally as sharp for writing and maintaining a blog that people actually want to read. Blogs are perfect for helping you write the book you’ve always wanted to write … but just haven’t. Here are 5 ways I think blogging…

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  • CopyBlogger’s Brian Clark on Business Blogging, Email Newsletters

    I greatly admire and read everything Brian Clark of CopyBlogger writes … and while reading this post at The Long Tail titled Don’t Quit Your Day Job, I saw a comment he made to that post that caught my eye … it’s very appropriate for this blog and for small businesses, I think … and…

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  • Hook Customers on Your Website Like Hercules

    Hercules Hook has one seriously awesome marketing website. An excellent and energetic infomercial-type video runs immediately once you log on to the site. The front page is packed with graphics that look like a direct mail flier, only they’re clean and effective. To cap it off, an order form is included “below the fold.” Although…

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  • Get Free Directory Assistance For Your Home, Cell Phone, Biz

    … with Free411. They’ve got an online search, or you can call their toll-free number: 1-800-FREE411 (1-800-373-3411). Be sure to check your businesses listing and report wrong information it here.

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  • Using Email Newsletters & Free Offers on Your Business Blog or Website

    Now that we know the central strategy to a great business blog is dynamic content … let me talk briefly about two tools I think every small business blog should have as part of its core strategy: email newsletters and free offers. Let me talk generally about their role in your blogging strategy. First, email…

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  • How Specialty Grocery Stores, Niche Food Outlets Could Be Using Blogs

    … by posting free recipes like Smoothie Recipes does. I could see how a grocery store or food outlet, like a nutrition store or “organic” shop, could also post cooking and health food tips based on their products … … but the principle is simple: Find ways to promote your products or services in innovative,…

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  • Case Study: Digital Photography School Blog

    Darren at Problogger has posted a case study on his blog site Digital Photography School — which I might add is an incredible resource as well as a great blogging example. In this post, he really details his strategy for the blog, which is only 9 months old! You’ll want to print this post off…

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  • iPods Being Sold in Vending Machines?

    Michael at Monkey Bites tell us about “vending machines having upgraded from candy bars to iPods.” Yes, iPods are being sold in vending machines! (I got my video iPod from Wal-Mart.) According to the article (drawn from this Atlanta Journal Constitution article), customers are willing to plunk down $300 in a vending machine! Marketing Lesson:…

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