It’s easily one of the best books on marketing around … and is a great primer on “viral marketing.” It’s over 170 pages, so it’s plenty reading material for a nice holiday break.
- 101 Blog Tips I Learned in 2006
- Business Blogging for Beginners
- The easiest instructions for how to start a blog
- How to get your blog (or yourself) mentioned in print
- Building a Successful Blog Through Conversation
- Business Blogs Break Loose in 2007
- 40+ Ways to Make Money on the Internet
- Top 5 tips for Search Engine Optimization (SEO) on your blog
- 5 Tips for Hiding Your Email Address from Spammers
- How To Brand Your Web Site
- Google Defines Good Linking & Bad Linking
- How to write good posts?
- The Simplest, Most Effective SEO Move You Can Make
- Copywriting Books You Should Buy
- Top mistakes made by new online publishers
- The Top Ten WordPress Plugins
- Blogs Will Change Your Business
- The Domain-Name Dilemma
- 8 Opt-In Offers Your Visitors Can’t Refuse
- Logo design tips
- How “search” is redefining the Web — and our lives
- 8 Signs it Might Be Time to Take a Break from Blogging
- Implications of business blogging
- 10 Tips to Better Blogging — Business Logs
- SEO for mom and pop
- Essential Books for Bloggers
- Search Engine Optimization (SEO) Tips for WordPress 2.0
- Blogging Tips – 29 Topics and Sentence Starters for Your Next Blog
- How to Blog Like a Pro
- 10 Myths About Business Blogging
- 101 Reasons for Your Small Business to Have a Blog
Small business can learn from big business.
And this page from Office Depot introducing their new site design is an excellent teaching example.
They show all the new features of the new site and include a survey too! Teach your customers through your website — whether it’s about your redesigned ecommerce site … or just how to use your product.
Teach, teach, teach. It makes for great content … the kind that gets talked about.
I’ve learned a ton just by reading great pulp.
I love reading. And I REALLY love read books that help me DO something … like get an education in marketing without stepping foot in a classroom.
So today I’m handing out homework and here’s your first assignment …
For around $100, I think you can get a great marketing education with these great books …
Your assignment (should you choose it) is to read these 5 marketing-related books that I think every small business owner/entrepreneur should read:
- The 22 Immutable Laws of Branding
- Purple Cow: Transform Your Business by Being Remarkable
- Guerrilla Marketing: Secrets for Making Big Profits for your Small Business
- Unleashing the IdeaVirus
- Ogilvy on Advertising
If you’ve read them already, I’d love to hear feedback on how you implemented it in your business. Post a comment, or send me an email.
Also, check out The Napkin’s Bookstore here for more recommended books.
By the way, one of the ways you can help support The Napkin is by buying books you discover here through the bookstore.