Book Reviews Marketing Ideas

Get a Virus … the Idea Kind

This is almost too good to be true … but marketing guru Seth Godin has his book Unleashing the IdeaVirus online for download.

It’s easily one of the best books on marketing around … and is a great primer on “viral marketing.” It’s over 170 pages, so it’s plenty reading material for a nice holiday break.

Links Marketing Ideas

Business Blogging 101 Links

As part of my Business Blogging 101 for Entrepreneurs series at The Napkin … here are some great posts to help you blog better …

Domain Names Marketing Ideas

Are All the Good Domain Names Taken?

Great post from Daily Blog Tips which lists over 200 prefixes and suffixes you can use to get the domain name you want. GoDaddy does a good job helping add common words to domain names and even suggest alternate ones based on synonyms, but this is a handy, printable list.

Website Design

The Way to Introduce a New Site: Office Depot’s Redesign

Small business can learn from big business.

And this page from Office Depot introducing their new site design is an excellent teaching example.

They show all the new features of the new site and include a survey too! Teach your customers through your website — whether it’s about your redesigned ecommerce site … or just how to use your product.

Teach, teach, teach. It makes for great content … the kind that gets talked about.

Book Reviews

Marketing 101: The First 5 Books To Read

I’ve learned a ton just by reading great pulp.

I love reading. And I REALLY love read books that help me DO something … like get an education in marketing without stepping foot in a classroom.

So today I’m handing out homework and here’s your first assignment …

For around $100, I think you can get a great marketing education with these great books …

Your assignment (should you choose it) is to read these 5 marketing-related books that I think every small business owner/entrepreneur should read:

If you’ve read them already, I’d love to hear feedback on how you implemented it in your business. Post a comment, or send me an email.
Also, check out The Napkin’s Bookstore here for more recommended books.

By the way, one of the ways you can help support The Napkin is by buying books you discover here through the bookstore.