… with Free411.
They’ve got an online search, or you can call their toll-free number: 1-800-FREE411 (1-800-373-3411).
Be sure to check your businesses listing and report wrong information it here.
… by posting free recipes like Smoothie Recipes does.
I could see how a grocery store or food outlet, like a nutrition store or “organic” shop, could also post cooking and health food tips based on their products …
… but the principle is simple: Find ways to promote your products or services in innovative, creative ways.
Use a blog to do it … set a regular and realistic post schedule … and have your employees brainstorm (or even remember) useful tips that your customers would love to have …
Do you have a little organic shop? Give me 10 ways to discern real and “fake” organic products.
FROM SMOOTHIES TO DUCT TAPE …
All this talk about smoothies makes me think about good ole Duct Tape here.
I couldn’t find it immediately but I remember a while back there was a big stir about 101 ways to use duct tape or something like that.
It was the work of a marketing genuis.
Take a product — a rather boring one, in fact — see how many different ways you could use it.
OK, remember … we’re talking about duct tape, not smoothies!
Some keys to doing this successfully for food products is to:
Darren at Problogger has posted a case study on his blog site Digital Photography School — which I might add is an incredible resource as well as a great blogging example. In this post, he really details his strategy for the blog, which is only 9 months old!
You’ll want to print this post off and read it … then reread it … and of course, imitate it as I think the concepts he’s implementing are reproducible across industries and topics. It’s that good.
By the way, almost everything I’ve learned about blogging has come from Darren. In fact, if you’re even considering blogging for business, you need to be a daily or weekly reader of his ProBlogger blog.
Yes, iPods are being sold in vending machines! (I got my video iPod from Wal-Mart.)
According to the article (drawn from this Atlanta Journal Constitution article), customers are willing to plunk down $300 in a vending machine!
Marketing Lesson: Where else could your products or services be marketed? What other options have you explored for them?