The Enduring Value of a Good Email List
Internet marketers preach the importance of having a list. I do too. An email list of targeted people in your niche is invaluable to building a sustainable business online. Trust me on this: The bigger and better the list, the more success you’ll enjoy. We launched iThemes with an email list of about 200-300 people.…
20-Plus Links to Business Content I’m Digging
I’ve been opening my browser for the past two weeks and it’s just filled with tabs for awesome content I’m saving …. so I just decided to make a big list post. The topics are wide ranging … but mostly concerned with marketing, entrepreneurship, work, motivation and the like … Here Are the Links to…
Follow our SXSW Adventures
Some from our iThemes team is at SXSW.com this week. We started a travel blog where you can follow ou fun adventures at our SXSW iThemes Blog
On Being Human … Again
Several decades, maybe even centuries ago, people had personal connections with the proprietors of the businesses they frequently. They were loyal to those businesses because they knew those people and their stories personally. They would not get a haircut, or buy groceries, from anywhere or anyone else, no matter how cheap the alternative was. Then…
On Flow and Optimal Experiences
I’ve been reading Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi. I highly recommend it for most people, but in particular managers, leaders, marketers, programmers, designers … anyone wanting to create or foster the “in the zone” experiences that are commonly associated with sports for their business, products, and overall work (and even leisure…
Backup WordPress Sites Easily
Although we’ve offered our Billboard plugin for the last year, our first official plugin is called BackupBuddy. We think this is a MUCH needed plugin solution for EVERY WordPress user …. BackupBuddy is an easy, all-in-one solution for backups, restoration and migration. Here’s what that means …. Backup your entire WordPress install Restore your WordPress…
WordPress Plugin Store Launches Tomorrow
We’ll be launching our latest venture – PluginBuddy – Thursday, March 4 (yes, that’s tomorrow!). I did this quick video overview to talk about the launch in preparation …. Many people have asked about our business and what our three core brands do …. At iThemes, our main business, we produce WordPress themes (this was…
Businesses: Be Content Producers
This post has been brewing for a while, I’ve been trying to let it crystalize some more, and even now I’m not sure it’s polished, but after reading so many good books and posts recently (I’ll list as many as I can remember at the end of this post) on the subject of “content marketing,”…
On Using The Right Tools for the Right Job: Video
Here’s Part 2 of Matt Danner and I’s conversations from our recent Nashville trip that spilled over into a video post … in Part 1 we talk about the difference between free and premium products. This one talks about using the right tool for the right job.
What’s the Difference Between Free and Premium Products
Matt Danner and I sat down to record a conversation we had over a recent business trip when I saw he was using a free and cool iPhone app that I saw being sold as a premium app a while back. It struck a cord with me and Matt had some great insight to share.…