Business Entrepreneurship

The Best Entrepreneurs Are Explorers

Warning: I could be popping your balloon with this post. But it’s truth I need to hear often. And it could go under “Ideas Suck, Reason #1095.”

Great businesses don’t start with great ideas.
They start with great needs.

Too often I hear about someone’s “great idea.”

We think we are Genius Inventors.

But ideas are a dime a dozen.

(I’d bet you someone else on a planet of 7 billion+ has already thought of it, and likely doing it.)

What I’d rather hear is entrepreneurs taking about are the great needs they see and hear and touch and feel.

The best entrepreneurs are the Empathetic Explorers.

The best find, discover, unearth needs of their people, their community, their tribe, their nook in the world.

They FIRST do the tough work of asking and listening and observing and iterating on that formula.

If you want to build a great business,
start with empathy, not ideas.

The best products I’ve had in my entrepreneurial career (full-time since 2008) weren’t ideas … they were discoveries.

Watch and observe your people.

Start with the GREAT needs you see and hear.

Go looking for frustrations, pains, challenges, aspirations and goals.

Find the common themes in it all.

THEN … build the solution.

Ideas are the obvious after-the-fact byproducts of empathetic listening.

Do this … and your entrepreneurial journey will be easier and authentic and real and built on a solid foundation.

At least that’s where I try to point my compass toward.


Having Trouble Publishing Content Consistently?

One of the biggest problems most businesses have with content marketing is creating and publishing content consistently.

I have this exact problem with my entrepreneurial projects as well.

I know I need to blog … I know I need to have lead magnets behind my email subscription forms. I know the value of good search engine optimized content to drive and build my businesses.

In my head, I know all this …

But the reality is … it’s tough to do all of that.

My wife Lindsey recently launched a service to alleviate this problem for me and other businesses like me via Content Journey.

How the Content Journey Process Works to Deliver Consistent Content in your Brand Voice

She’s got a couple of packages designed to help you in whatever stage you’re in …

  • Ready to just start producing content? That’s the Visibility Path
  • Ready to take your content production to the next level? That’s the Consistency Path
  • Ready to become a full-time publisher and really build your audience, more traffic and more engagement? That’s the Mastery Path

Whatever path you’re on, Lindsey and her team is your guide to deliver great SEO content for your website (and social channels).

Go book a consultation today and get started on your own Content Journey!


Learn How To Value Your Business and Intentionally Start Increasing It

Most entrepreneurs focus on the top line and bottom line. And understandably so. It’s what I did for 11 years.

But the one aspect most of us don’t focus on to our detriment is business value and strategically working to increase.

Knowing your company’s worth isn’t just for those seeking to sell their businesses right now …. but because, my partner Jeff and I believe, it’s better perspective to build and grow a business.

Think about it … if you build a business that is valuable to an outside party, you’ve likely built it with top line and bottom line in mind but also with a view to the market and competition and a host of other levers that creates a more valuable business.

A valuable business, a sellable business is a better business for the entrepreneur (even if you don’t plan to sell it anytime soon).

All of this is what we’re calling the Business Value Mindset … and why we’ve rolled out our new Business Value Academy to support smart and savvy entrepreneurs who want to get ahead, stay ahead and in the process maximize their most valuable asset.

Included in the membership is our Business Value Guide and Calculator course so you can learn how to value your own business and pull the levers to make it better for you.

Plus, twice a month we’ll be holding online meetings to talk about obstacles and challenges …. and to offer resources and insight to build better businesses — more valuable businesses.

Next week Jeff and I are hosting a kickoff webinar to talk about the Business Value Mindset and hope you’ll join us.

And in the meantime, go check out what we’re offering at the Business Value Academy.


Making The Best Means Looking For The Best

One of my favorite quotes from my early life was:

The happiest people in the world don’t necessarily have the best of things, they make the best of things.

I’ve been reflecting on that much more in this whole pandemic.

The virus and its health impact are one thing. But the side effects of it are a whole other beast …. two things in particular are the financial impact (those out of work, businesses teetering on bankruptcy) and to our mental health (being in isolation, the fear and worry of the financial, etc).

So I’ve been rehearsing this mindset again …. over and over and over.

And something came to mind … if I am to make the best of things, I must see the best in things.

I must have open eyes. I must be looking for the good — for hope and opportunity.

Therefore, my new daily mantra is this:

Every day, I see the best in my situation.

Asking myself:

  • What am I meant to learn from it?
  • What has these constraints forced me to see, or do, or learn?
  • What are the unintended consequences of this and how can I lean into them?
  • How is this experience shaping my life, my character?
  • Where can I use and apply this? For myself? For others?

How about you?


How To Take Better Care Of Yourself During Quarantine

I’m really excited to be working with Integrative Life Center in Nashville, one of the premiere addiction treatment centers, to roll out live conversational webinars with their amazing team.

As you know, mental health is a life purpose for me and I’m giddy to be learning first-hand and sharing that with others.

Here are three free webinars coming up you won’t want to miss:

Managing Food and Feelings in Quarantine

LC’s Director of Nutrition Services, Mackenzie Reeser, will share tips on nourishing your mind and body while taking in a constant flood of mixed messages in our media during physical distancing on Thursday, April 9 at 11 a.m. Central. 

Art Therapy Through a Screen

Create and heal. Join ILC’s Art Therapist, Nina Ayala, as she discusses the realities of running virtual art therapy sessions with clients and leads the group through a hands-on activity Thursday, April 16 at 11a.m. Central.

Healing Foods and Eating for your Immune System

Holistic chef and food influencer, Mee McCormick, will talk us through how to cook and eat for your microbiome (gut health) as well as your mental health, and give tips on recipes and ingredients to incorporate into your menu planning while in quarantine. Join the webinar Friday, April 17 at 10a.m. Central.