YOU. You do. YOU emerge … in some new way. I don’t like the storms while I’m in it … in fact I kick and scream at them, moan and groan. But every time, I find something new about myself that I love, appreciate, cherish.
Most entrepreneurs focus on the top line and bottom line. And understandably so. It’s what I did for 11 years.
But the one aspect most of us don’t focus on to our detriment is business value and strategically working to increase.
Knowing your company’s worth isn’t just for those seeking to sell their businesses right now …. but because, my partner Jeff and I believe, it’s better perspective to build and grow a business.
Think about it … if you build a business that is valuable to an outside party, you’ve likely built it with top line and bottom line in mind but also with a view to the market and competition and a host of other levers that creates a more valuable business.
A valuable business, a sellable business is a better business for the entrepreneur (even if you don’t plan to sell it anytime soon).
All of this is what we’re calling the Business Value Mindset … and why we’ve rolled out our new Business Value Academy to support smart and savvy entrepreneurs who want to get ahead, stay ahead and in the process maximize their most valuable asset.