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Marketing Ideas

The Secret to Marketing Like Google and Starbucks

I was just reading this article about Google’s abysmal advertising budget and this quote from the writer summed up how great products and services generate natural and amazing marketing on its own: Like Google, Starbucks made a name for itself by developing a distinctive product that quickly resonated with consumers whose enthusiasm became infectious. Those […]

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Marketing Ideas

Making It Easy For Prospects To Test Drive Your Products

Here’s one way to lower the bar for your product’s free trial: Don’t require them to give you their credit card! Insertit, a new codeless content management system, has a 30-day free trial … and on their signup button it says very plainly: “No credit card required.” They are differentiating themselves from the hundreds of […]

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Blogging Book Reviews Marketing Ideas

5 Thoughts on Blogging Your Very Own Book

LifeHacker’s editor Gina Trapani has some great advice about blogging a book … that is equally as sharp for writing and maintaining a blog that people actually want to read. Blogs are perfect for helping you write the book you’ve always wanted to write … but just haven’t. Here are 5 ways I think blogging […]

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Blogging 101 Marketing Ideas

CopyBlogger’s Brian Clark on Business Blogging, Email Newsletters

I greatly admire and read everything Brian Clark of CopyBlogger writes … and while reading this post at The Long Tail titled Don’t Quit Your Day Job, I saw a comment he made to that post that caught my eye … it’s very appropriate for this blog and for small businesses, I think … and […]

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Marketing Ideas Rockin' Biz Blogs

Hook Customers on Your Website Like Hercules

Hercules Hook has one seriously awesome marketing website. An excellent and energetic infomercial-type video runs immediately once you log on to the site. The front page is packed with graphics that look like a direct mail flier, only they’re clean and effective. To cap it off, an order form is included “below the fold.” Although […]