Actor Steve Martin famously said:
Be so good … they can’t ignore you.
If I may add, Mr. Martin, to your great advice, the following, which is an edited version I shared with our team today.
For your clients and customers ….
Be so good … they know you truly love and care about them.
Be so good … they think of you as family.
Be so good … they trust and follow you, eagerly.
Be so good … they measure everyone else by you.
Be so good … they treasure your work, your experience, your expertise.
Be so good … they feel fortunate to have met you.
Be so good … they want to pay more, and extra, and in advance.
Be so good … they feel you’re one of the only people who truly *gets* them.
Be so good … they know you are there for them when they need you most.
Be so good … they think of you as a beloved superhero who saves the day.
Be so good … they would tattoo their bodies with your brand.
Be so good … they simply can’t imagine life without you.
For your competitors …
Be so good … they look like little leaguers trying to play in the pros. (But aren’t they cute in those uniforms though?)
Be so good … they question how they so gravely misunderstood the industry or their customers.
Be so good … they have to (try to) copy you, or even better, want to steal from you.
Be so good … they desperately want (and need) to join, follow or partner with you.
And if they really don’t get the message …
Be so good … they give up, bow out, plead for mercy … or just fail. After all, no one can serve your customers like you.
For your enemies and critics …
Be so good … they hate you for all the good you do.
Be so good … at your mission, your purpose, your path, your work … that they just serve to strengthen your focus, your resolve, your drive to do more good.
Be so good … no one can remember their name, or cares to.
Be so good … you don’t care either.
Be so good … you know better.
Be so good … others notice the twisted glasses they see life through and wonder about their sanity.
Be so good … that merely criticizing you makes them look as blatantly silly and stupid as they are.
Be so good … they implode in their own impotence and jealousy.
Be so good … they can only wallow in their failure and futility.
Be so good … their words are seen as it is, outright lies and baseless slander.
Be so good … your customers are deeply offended by them and, in fact, want to fight them for you.
Or in short …
Be so good … your customers revere you for making their lives awesome, your competitors give up and become your followers and collaborators, and your critics … what critics?