So today, I saw an ad on ESPN for Fathead, a wall-sized vinyl graphics of your favorite sports team (plus a whole lot more), and decided to check it out.
Here’s something fascinating to me … they took a boring manufactured product — vinyl graphics — and brought it into millions of fans living rooms (or maybe the spare room their wife gives them).
Then Fathead and vinyl graphics made me think about duct tape — an incredibly BORING product.
But I remember seeing a book like 100 ways to use duct tape (I’m not sure if it was this one).
Anyway … all of this to say, it made me ask these questions:
- How can we leverage our products in creative, unique ways to broader our market?
- Or heck, what markets are we missing already?
- And also, what tools and resources (like blog posts, ebooks) could we create to help showcase the use of our products?
By the way, I thought it was interesting that Fathead is well-financed and connected … they are owned by this company, which owns the NBA’s Cleveland Cavaliers (I’m sure that helped with licensing issues) and Quicken Loans.