Chris Brogan, an extremely entertaining speaker at SOBCon08 in Chicago, asks How Does Your Blog Relate To Your Business? Since there were already 39 comments when I found his blog, I thought I’d give my answer here.
Answer: My blogs are one of my primary marketing tools for my business.
Through my blogs, and search engines, I seek to find new prospective customers for my various business products and services.
I don’t do any offline marketing (unless you count giving out business cards). So everything I do for my business is online.
And after almost two years of blogging, and learning about marketing online, search engine marketing, pay-per-click advertising and now, ecommerce best practices, I’ve found blogging to be one of the most cost effective (cheap) ways to help prospective customers to “know, like and trust” me …
Most business people want some kind of return on investment bottom-line figure, but it’s hard to put a number to what blogging does for my business. I do believe that if I stopped blogging, my business would not grow as fast …
Here’s four ways blogging helps my business:
- Blogging puts a face to my business — I think people are more comfortable purchasing from someone they actually know, in some virtual way. Brian is a testament of this. His customers follow him almost like a fan club. And I think they buy because they like and trust him.
- Blogging helps new customers find me, or vice versa — I’m thinking more in terms of finding new customers through the search engines here.
- Blogging demonstrates my expertise in my business field — My hope is by blogging things like this post, those who have been hanging around my blog, but never bought from me or communicated with me, also see that I know what I’m talking about.
- Blogging is my way of educational marketing — I try to be a practical blog writer and give readers something they can use in their businesses. I enjoy teaching through blogging. And my goal is to teach people how to use my products and services in a way that’s valuable to them even if they don’t buy from me though.