Peter Drucker’s Brilliant Five Most Important Questions

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Stumbled onto Peter Drucker’s Five Most Important Questions for organizations this week and it was exactly what I needed and so impactful for me and our business. The five questions are:

  • What is our Mission?
  • Who is our Customer?
  • What does the Customer Value?
  • What are our Results?
  • What is our Plan?

The Self Assessment Tool alone is worth the price of the book. It walks through each of the questions with more information and sharp and deeper questions for better exploring each.

I’ve been working through these key questions for specific products at iThemes and it’s already so helpful to just reorient because it’s easy to forget these foundational aspects.

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