Marketing Webinar Basics

5 Tips to Think About While Presenting Your Webinar

We are all guilty of focusing on the pre-presentation process. Getting our topic, making our slides and then worrying about marketing and getting our webinar ready. BUT there are a few things to keep in mind when doing your presentation.

I have been sitting in many webinars lately, and it seems that no matter how prepared the presenters are they are forgetting some key components, so here are some quick tips:

  1. Speak loud. Don’t make your listeners adjust their volume. No attendee should have to stop the presentation to ask you to speak louder. So ensure that your audio is clear and loud and you’re speaking with voice.
  2. Go slowly. Do not run quickly through your slides. Some people are listening to you, others are reading, some are doing both. Make sure your attendees have ample time to see and read your slides. This also means if you’re showing something on your screen (like software overview) that you need to slow down how your mouse moves around the screen. Think slow motion mouse movements!
  3. Start on time. One thing your attendees will not forgive you for is being late. Even if it is 3 minutes. I sat through a webinar this week by a major company and they were 5 minutes late. Big mistake. My time like your audience’s time is money.
  4. Make time for Q&A. Make sure you leave ample time for questions and answers. If you have so much information then you need to make your webinar a two or three part series. Make sure your attendees have time to get their questions answered. After all, you have a captive audience.
  5. Show gratitude. Make sure you thank your attendees for taking time out of their day to listen to your presentation. There is nothing worse than a presenter for a webinar I am in to make me feel like I should be grateful they are taking time out of their day for me. It is the other way around.

Do not get too caught up in your preparation to forget these simple tips for your webinar. They may be small, but they are essential in hosting a successful webinar.

Leave a Reply

Your email address will not be published. Required fields are marked *