So many times in my own freelancing web design experience, I’ve found that I’d get a website done for a client, only to wait for content. And wait. And wait. And wait.
It’s a sad fact about most websites. They simply don’t have good content (or content at all) to properly market and sell their products and services. Their content does not get their site indexed and then ranked for that content in the search engines, which is essential to drive leads and sales for their businesses.
For many web designers, content is the biggest frustration. Their projects are completed, but left waiting on the client to provide the content.
From the client’s side, the website owner’s perspective, writing is tough.
Admit it: We all might think we can write the content about our business or organization, but when it comes down to it, we don’t have the time and energy, or perhaps even expertise to do it well. After all, if you’re a dentist, or a real estate agent, the expertise you might be paid well for isn’t writing web copy.
Getting a good WordPress website is the first step to growing your business online … but content is what drives the action, making that vehicle come alive and drive and grow business.
Content marketing is all the words, images, videos, etc that inform, educate and sell. And it’s absolutely essential for a good effective website.
That’s why I’m excited to share that my wife, Lindsey, an experienced entrepreneur, has started a content marketing business called Click Start Creative.
If you’re a web designer who wants a partner to help their clients with content, or a website owner stuck in neutral with content marketing, go check out Lindsey’s new business today. She can schedule a phone call to talk about your business and your goals and then translate that into an action plan to get your business growing online today.
As you might expect, I highly recommend her.
