Too many of us do marketing thinking solely about ourselves. My wife Lindsey calls it “Selfish Marketing.” And I’m not just talking about the profit-first-only-and-ever crowd of Internet marketers. I’m talking about the rest of us who try to do good marketing but flop. It’s an honest misstep all of us make. And one I’ve […]
I love marketing, particularly digital marketing. We built a great business on organic digital marketing using two essential tools: SEO content and email marketing. In 2008, I launched iThemes and spent the next 11 years focused on publishing great content and pushing that out to our prospects and customers for our key marketing activities, which, […]
I asked my friend and veteran podcaster Matt Medeiros for some tips on building an audience with podcasts recently. It’s titled “The Essential Guide to Cultivating a Podcast and YouTube Following.” Here is the audio only version: You can listen in to the interview Matt did with me recently on his Matt Report podcast here.
So many times in my own freelancing web design experience, I’ve found that I’d get a website done for a client, only to wait for content. And wait. And wait. And wait. It’s a sad fact about most websites. They simply don’t have good content (or content at all) to properly market and sell their […]
I have used webinars for several years now and I love them. I don’t like organizing in-person events because of all the logstics, people involved and cost. So whenever possible, we’ve scheduled webinars to showcase our products, do advanced training and offer practical content. In fact, we built an entire training division using them. (At WebDesign.com […]