Marketing
Too many of us do marketing thinking solely about ourselves. My wife Lindsey calls it “Selfish Marketing.” And I’m not just talking about the profit-first-only-and-ever crowd of Internet marketers. I’m talking about the rest of us who try to do good marketing but flop. It’s an honest misstep all of us make. And one I’ve…
I love marketing, particularly digital marketing. We built a great business on organic digital marketing using two essential tools: SEO content and email marketing. In 2008, I launched iThemes and spent the next 11 years focused on publishing great content and pushing that out to our prospects and customers for our key marketing activities, which,…
I asked my friend and veteran podcaster Matt Medeiros for some tips on building an audience with podcasts recently. It’s titled “The Essential Guide to Cultivating a Podcast and YouTube Following.” Here is the audio only version: You can listen in to the interview Matt did with me recently on his Matt Report podcast here.
So many times in my own freelancing web design experience, I’ve found that I’d get a website done for a client, only to wait for content. And wait. And wait. And wait. It’s a sad fact about most websites. They simply don’t have good content (or content at all) to properly market and sell their…
I have used webinars for several years now and I love them. I don’t like organizing in-person events because of all the logstics, people involved and cost. So whenever possible, we’ve scheduled webinars to showcase our products, do advanced training and offer practical content. In fact, we built an entire training division using them. (At WebDesign.com…
We are all guilty of focusing on the pre-presentation process. Getting our topic, making our slides and then worrying about marketing and getting our webinar ready. BUT there are a few things to keep in mind when doing your presentation. I have been sitting in many webinars lately, and it seems that no matter how…
So you have planned your webinar, created your presentation, emailed your list and rehearsed your presentation. You are 100% ready to share with the world your knowledge and expertise. What happens? Your worst nightmare. No one shows up. What do you do? Don’t get discouraged — I know it is disheartening when no one attends…
Here are the recommended resources for producing great webinars … some of these are broader than simply webinars but must-haves for making the best use of webinars today: Books: Content Rules — this is THE definitive guide to content marketing. See the chapter on Webinars specifically but the whole book is worth 100 times its…
We’ve been doing webinars since 2008, and have seen so many amazing benefits of using webinars for our business. Here are some of the highlight benefits of doing webinars for your business or organization: Offer educational marketing — teaching is the new marketing. Sharing your experience and expertise with your followers, audience, community reaps benefits…
In this tutorial video, I give you my best practices for recording webinars. You’ll need the following items for a quality webinar recording and here are the webinar recommendations we give you: Webinar Software: GoToWebinar Video hosting: Vimeo, Viddler, Wistia or YouTube— video hosting isn’t cheap, but check out these quality sources Screen recording software:…
