Marketing
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So you’re ready to setup and host your first webinar, that’s awesome! Here’s how you do it …. 1. Signup for GoToWebinar.com’s Free Trial Most webinar software services offer a 30-day free trial, including GoToWebinar (which we use at StartupSofa). Go signup for a free trial as soon as possible so you can schedule your…
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The definition of a webinar is fairly simple and straightforward. A webinar is simply an online seminar or presentation. The words web (how a webinar is delivered) and seminar (a presentation) were combined to produce the word webinar. A webinar is presented similar to how you would deliver a topic in-person through a workshop or…
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Internet marketers preach the importance of having a list. I do too. An email list of targeted people in your niche is invaluable to building a sustainable business online. Trust me on this: The bigger and better the list, the more success you’ll enjoy. We launched iThemes with an email list of about 200-300 people.…
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This post has been brewing for a while, I’ve been trying to let it crystalize some more, and even now I’m not sure it’s polished, but after reading so many good books and posts recently (I’ll list as many as I can remember at the end of this post) on the subject of “content marketing,”…
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I’ve been thinking a lot about unique experiences lately. As a consumer, I love and crave unique experiences. Whenever I think about unique experiences, I’m usually drawn to restaurants. Not the chain kind but the hole-in-the-wall, greasy spoon restuarants. My thought is that anybody can find and go to a chain restaurant like Olive Garden…