Marketing
The Secret to Marketing Like Google and Starbucks
I was just reading this article about Google’s abysmal advertising budget and this quote from the writer summed up how great products and services generate natural and amazing…
Continue readingEffective Real Estate Blogging That Generates Leads
Check out this neat post titled 10 ways to sell your house quicker … it’s a great example that demonstrates how a real estate agent or broker could…
Continue readingMaking It Easy For Prospects To Test Drive Your Products
Here’s one way to lower the bar for your product’s free trial: Don’t require them to give you their credit card! Insertit, a new codeless content management system,…
Continue reading5 Thoughts on Blogging Your Very Own Book
LifeHacker’s editor Gina Trapani has some great advice about blogging a book … that is equally as sharp for writing and maintaining a blog that people actually want…
Continue readingCopyBlogger’s Brian Clark on Business Blogging, Email Newsletters
I greatly admire and read everything Brian Clark of CopyBlogger writes … and while reading this post at The Long Tail titled Don’t Quit Your Day Job, I…
Continue readingHook Customers on Your Website Like Hercules
Hercules Hook has one seriously awesome marketing website. An excellent and energetic infomercial-type video runs immediately once you log on to the site. The front page is packed…
Continue readingGet Free Directory Assistance For Your Home, Cell Phone, Biz
… with Free411. They’ve got an online search, or you can call their toll-free number: 1-800-FREE411 (1-800-373-3411). Be sure to check your businesses listing and report wrong information…
Continue readingUsing Email Newsletters & Free Offers on Your Business Blog or Website
Now that we know the central strategy to a great business blog is dynamic content … let me talk briefly about two tools I think every small business…
Continue readingHow Specialty Grocery Stores, Niche Food Outlets Could Be Using Blogs
… by posting free recipes like Smoothie Recipes does. I could see how a grocery store or food outlet, like a nutrition store or “organic” shop, could also…
Continue readingCase Study: Digital Photography School Blog
Darren at Problogger has posted a case study on his blog site Digital Photography School — which I might add is an incredible resource as well as a…
Continue reading