Marketing Webinar Basics

What Happens If No One Shows Up To Your Webinar

So you have planned your webinar, created your presentation, emailed your list and rehearsed your presentation. You are 100% ready to share with the world your knowledge and expertise. What happens? Your worst nightmare.

No one shows up. What do you do?

  • Don’t get discouraged — I know it is disheartening when no one attends your webinar. It’s happened to me!
  • DO THE PRESENTATION ANYWAY — Act like you are presenting to the group of people that you thought would be there. You can use your recording later. No one but you knows how many people heard it live.
  • Use the recording to get people to attend your next webinar — Post it on your blog, tweet it out and then email it to your list. It will be a perfect way to showcase your expertise and show everyone why they should be in your next webinar.

If you follow these steps your future webinars will likely have more attendees. Remember what Cory always says, “there is no such thing as an overnight success.”

Marketing Webinar Basics

Our Recommended Resources for Running Webinars

Here are the recommended resources for producing great webinars … some of these are broader than simply webinars but must-haves for making the best use of webinars today:

Books: Content Rules — this is THE definitive guide to content marketing. See the chapter on Webinars specifically but the whole book is worth 100 times its weight in gold.

Software: GoToWebinar

Video hosting: Vimeo, Viddler, Wistia — video hosting isn’t cheap, but check out these quality sources

Screen recording software: Camtasia (PC or Mac) and Screenflow (Mac)

Microphones: Blue Snowflake (very portable & good for screencasting) and Blue Yeti (big and stable)

Website hosting: HostGator — best in the business, hands down!

Email newsletter services: Aweber, MailChimp and EmailBuddy (WordPress plugin)

Essential Ingredients to Running a Website with WordPress:

  • iThemes Builder — build great WordPress websites easily
  • Backup Buddy — make sure your site has a good backup AND restore plan in place
  • Gravity Forms easily add forms to your site, from simple contact forms to advanced registration forms
Marketing Webinar Basics

6 Benefits of Doing Webinars

We’ve been doing webinars since 2008, and have seen so many amazing benefits of using webinars for our business.

Here are some of the highlight benefits of doing webinars for your business or organization:

  • Offer educational marketing — teaching is the new marketing. Sharing your experience and expertise with your followers, audience, community reaps benefits as they look to you as the trusted resources
  • Be human and give a personal touch — for a long time, we ran an online product business and therefore did not do phone support. Having regular webinars allowed our community and customers to hear us talk about what we do best. It made us human and not just a website to them.
  • Reach a worldwide audience — Webinars are cheaper than traveling and JUST as effective. As you know travel is extremely expensive and doing webinars allows us to reach global and let our customers stay in the comfort of their own homes or offices while you present your subject to them or show them a walkthrough of your products via screen sharing
  • Fill a training void — if there’s a lack of good, quality and affordable training in your niche, you can offer outstanding opportunities for your prospects and customers to learn from YOU — the expert.
  • Work smarter, not harder — you’re bound to be getting common questions that you could do a webinar, record it, and give to clients. Now you’ve multiplied your time and impact.
  • Crystalize your presentation skills — Doing webinars makes you a better presenter in-person and online. It forces you to think about your subject, organize your thoughts and then communicate it effectively to your audience.
Marketing Webinar Basics

How to Record a Webinar

In this tutorial video, I give you my best practices for recording webinars.

You’ll need the following items for a quality webinar recording and here are the webinar recommendations we give you:

  • Webinar Software: GoToWebinar
  • Video hosting: Vimeo, Viddler, Wistia or YouTube— video hosting isn’t cheap, but check out these quality sources
  • Screen recording software: Camtasia (PC or Mac) and Screenflow (Mac)
  • Microphones: Blue Snowflake (very portable & good for screencasting) and Blue Yeti (big and stable)

Here is the quick tutorial on recording webinars:

Marketing Webinar Basics

How to Setup Your First Webinar

So you’re ready to setup and host your first webinar, that’s awesome!

Here’s how you do it ….

1. Signup for’s Free Trial

Most webinar software services offer a 30-day free trial, including GoToWebinar (which we use at StartupSofa). Go signup for a free trial as soon as possible so you can schedule your first webinar.

2. Find and set the right date and time

I put find and set the right date because you need to think through your potential audience and when is the best time for them.

I’ve found that if you’re offering quality training and value, people will attend no matter what the date or time.

However, put yourself in your customers’ shoes and figure out the right day … do Tuesdays (weekdays) work, or would Saturday (weekends) be better?

Now figure out the time you should start your webinar. Be sure to think about an end time as you’ll set that next.

One general rule of thumb about length of webinars is about 30-45 minutes for the actual presentation (making sure you’re delivering great content) … then allowing for about 15 minutes of potential spillover time and Q&A. I’ve found that if people want to stick around, I’m more than happy to answer questions. It’s a captive audience!

Total time I suggest to schedule for your first webinar? 1 hour.

Remember: You will set your webinar according to your local time. So if you think people will be attending from different time zones, you’ll want to make sure you give an easy way for them to find local time (Google “Time” and your location) and calculate when the webinar will begin in their local time.

3. Schedule your first webinar in GoToWebinar

Here’s a short video tutorial showing you how to schedule your first webinar:

4. Promote it

After you’ve scheduled your webinar, now it’s time to promote it. You want people to show up right?

You’ll want to be sure to promote it by:

  • Writing a blog post
  • Sending an email
  • Tweeting about it
  • Posting to Facebook
  • Personally emailing people you’d think would be interested (one email contact at a time)
  • Talking about it to everybody

5. Let us know how it goes!

We’d love to hear how your first webinar goes. So be sure to contact us at StartupSofa or leave a comment back here.

Happy Webinar-ing!