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5 Ways to Use Your Business Website through Economic Downturns

I really hate to use the phrase “economic downturn” because it probably feeds the fear frenzy, but it’s probably appropriate … and frankly, will probably get more attention than if I didn’t use it!

Anyway, let’s get to the point of this post …

First, you should know that I’m a bootstrapping kind of entrepreneur and marketer. That’s a long way around saying I’m a cheapskate! But I learned my cheapskate mindset from my entrepreneurial grandfather, who built two very successful businesses, so I don’t really ever apologize for it. I think it’s actually a strength for starting a company. (But maybe not growing one! The jury’s still out on that one.)

Anyway, I built my first business around this core passion (bootstrapping) combined with what I found was one of the easiest ways businesses could leverage technology for marketing: their websites.

By and large, most small businesses have terrible websites. Or for better or worse, they don’t even have one.

The majority I’ve seen are ineffective, cut-and-paste online brochures that merely tell people how to call them or find their fax number.

Before I get into some ways you can use your website to actually do something for your business, let me give you some of my biases as they related to business websites:

  • I think they should be affordable
  • I think they should be effective
  • I think they should be attractive

If you examine all three of those, you’ll see why we started iThemes I think. OK, now for the meat.

Here are a couple of ways you can relatively easily use your website to boost your bottomline:

Read more5 Ways to Use Your Business Website through Economic Downturns

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