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5 Ways to Use Your Business Website through Economic Downturns

I really hate to use the phrase “economic downturn” because it probably feeds the fear frenzy, but it’s probably appropriate … and frankly, will probably get more attention than if I didn’t use it!

Anyway, let’s get to the point of this post …

First, you should know that I’m a bootstrapping kind of entrepreneur and marketer. That’s a long way around saying I’m a cheapskate! But I learned my cheapskate mindset from my entrepreneurial grandfather, who built two very successful businesses, so I don’t really ever apologize for it. I think it’s actually a strength for starting a company. (But maybe not growing one! The jury’s still out on that one.)

Anyway, I built my first business around this core passion (bootstrapping) combined with what I found was one of the easiest ways businesses could leverage technology for marketing: their websites.

By and large, most small businesses have terrible websites. Or for better or worse, they don’t even have one.

The majority I’ve seen are ineffective, cut-and-paste online brochures that merely tell people how to call them or find their fax number.

Before I get into some ways you can use your website to actually do something for your business, let me give you some of my biases as they related to business websites:

  • I think they should be affordable
  • I think they should be effective
  • I think they should be attractive

If you examine all three of those, you’ll see why we started iThemes I think. OK, now for the meat.

Here are a couple of ways you can relatively easily use your website to boost your bottomline:

Read more5 Ways to Use Your Business Website through Economic Downturns

End Customers Emails With a Question

I’ve mentioned before that every freelancer as well as small business website should have a contact form on their website. If you’re using WordPress, there are two great free contact form plugins you could start using today.

Actual contact forms are FAR superior to the the old mailto email links, where you click on an email address and it opens up your email software.

Read moreEnd Customers Emails With a Question

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