Marketing

I just read this ESPN article about NFL running back Darren Sproles … he’s getting ready to become a free agent and this part of the article stood out to me: Sproles, who has stuttered since childhood, knows his profile is growing, and a marketing team is working with him to get him acclimated to…

In the last couple of months, I’ve been using Twitter more and more for business and relationship building. It took me a while to see some tangible benefits to using Twitter, especially, but I finally came around when Nathan told me I had a bunch of people following me on the service (because I got…

I thought I had seen an AdWords content ad in Gmail the other day that linked to a news headline (outside of my RSS feeds that come through) and today, I was checking out this post and saw an AdWords link that actually went to a news article on the New York Times site. This…

iThemes has been using a live chat program called Provide Support for over a month now and I’ve been absolutely delighted with it and I think our customers would say the same. Many of our customers have asked about what service we’re using and have expressed their appreciation for having the service on our site,…

I really hate to use the phrase “economic downturn” because it probably feeds the fear frenzy, but it’s probably appropriate … and frankly, will probably get more attention than if I didn’t use it! Anyway, let’s get to the point of this post … First, you should know that I’m a bootstrapping kind of entrepreneur…