I really hate to use the phrase “economic downturn” because it probably feeds the fear frenzy, but it’s probably appropriate … and frankly, will probably get more attention than if I didn’t use it!
Anyway, let’s get to the point of this post …
First, you should know that I’m a bootstrapping kind of entrepreneur and marketer. That’s a long way around saying I’m a cheapskate! But I learned my cheapskate mindset from my entrepreneurial grandfather, who built two very successful businesses, so I don’t really ever apologize for it. I think it’s actually a strength for starting a company. (But maybe not growing one! The jury’s still out on that one.)
Anyway, I built my first business around this core passion (bootstrapping) combined with what I found was one of the easiest ways businesses could leverage technology for marketing: their websites.
By and large, most small businesses have terrible websites. Or for better or worse, they don’t even have one.
The majority I’ve seen are ineffective, cut-and-paste online brochures that merely tell people how to call them or find their fax number.
Before I get into some ways you can use your website to actually do something for your business, let me give you some of my biases as they related to business websites:
- I think they should be affordable
- I think they should be effective
- I think they should be attractive
If you examine all three of those, you’ll see why we started iThemes I think. OK, now for the meat.
Here are a couple of ways you can relatively easily use your website to boost your bottomline: