Hercules Hook has one seriously awesome marketing website.
An excellent and energetic infomercial-type video runs immediately once you log on to the site. The front page is packed with graphics that look like a direct mail flier, only they’re clean and effective.
To cap it off, an order form is included “below the fold.” Although usability experts say that typically users don’t scroll … i think it’s still effective where it’s at.
One of the great things about a site like this is you can compact everything — sales pitch, order form, etc. — into one neat and tidy page.