Darren at Problogger has posted a case study on his blog site Digital Photography School — which I might add is an incredible resource as well as a great blogging example. In this post, he really details his strategy for the blog, which is only 9 months old!
You’ll want to print this post off and read it … then reread it … and of course, imitate it as I think the concepts he’s implementing are reproducible across industries and topics. It’s that good.
By the way, almost everything I’ve learned about blogging has come from Darren. In fact, if you’re even considering blogging for business, you need to be a daily or weekly reader of his ProBlogger blog.