Twitter Video and Educational Marketing

For the past two weeks or so I’ve been using Twitter … or at least attempting to figure it out.

Today, I saw a “Watch a Video” link on the Twitter home page and clicked on it. It was a neat video explanation of what Twitter is (it’s below too) ….

Then I found Common Craft, the producers of the video, and was even more inspired. Their home page is such an effective tool for a first-time guest like me, and I assume a prospective client. It tells all:

Our product is explanation. We use video and paper to make complex ideas easy to understand. We present subjects “in plain English” using short, unique and understandable videos in a format we call Paperworks.

Now that’s an effective way to say you really know what you’re doing! A fine example of Educational Marketing … or Explanational Marketing.

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