I really love this post from John titled Tis Better to Be Found Than to Find. It’s at the core of what we’re trying to do with iThemes — build quality web templates in WordPress that take away the pain (time, money and hassle) of creating beautiful and effective websites.
As an entrpereneur, this is always what I’m trying to do. Build a product so incredibly “remarkable” … something that makes our customers life easier or better … and position or place it in a way that the maximum amount of prospective customers find it, share it, and buy it.
Sequoia calls these types of products or solutions “Pain Killers” — “Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.”
OK … now back to creating and tweaking my own version of a Hunting Season of Purple Cows and Pain Killers.