Just found this business pitch template and explainer video today and although it’s meant primarily for startups seeking funding from investors, I think the formula is a great basis for a one-sentence business plan.
Being clear with what you’re doing — or at least your initial idea — is so beneficial. If you can’t communicate well what you’re doing then it’s very likely your potential customers and others can’t either.
The pitch video is called Mad Libs for Pitching by Adeo Ressi … and here’s his basic template:
My company, __(insert name of company)__, is developing __(a defined offering)__ to help __(a defined audience)__ __(solve a problem)__ with __(secret sauce)__.
Full post here at TechCrunch.