The Big Question I’ve Been Asking More and More

For the past couple of months, I’ve been asking a new question as we consider or get close to green lighting big ideas, opportunities, projects and partnerships.

How could this fail?

It’s the question I find asking myself, or our team, or whoever we’re working with … not as a way to be pessimistic about making the decision. But as a way to more accurately ensure SUCCESS of the project or deal.

  • Find the obstacles, challenges, ways your deal could fail.
  • Systematically, strategically blow up them the hell up.
  • Win. Win big. Win better. Win faster. Win more often.

This question was inspired by Strategic Coach who teaches some big-picture awesome thinking for entrepreneurs.

At first, I didn’t want to think about how a cool project or big idea could fail. But I realized the answers to how it could fail are the strategic ways to maximize success.

Try it out and see what you think.

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