As part of getting our name out there at iThemes, we’ve started to do some significant advertising on blogs out there. After dealing with numerous sites and their respective owners, and trying to finalize ads with them, I thought I’d share a couple of tips for bloggers wanting to offer advertising on their sites. Here goes:
1. Ad positions do matter to advertisers — I simply won’t advertise on sites where our exposure is literally buried. That’s not advertising, that’s called a donation. You have to offer value to your advertisers, and you can offer value to your readers by being discerning in who you allow to advertise. And over the course of a week, I can see real quickly — through click-thru stats — what kind of value I’m getting for my money. For those sites, I’ll become a long-term partner with them.