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5 Lessons Learned as a Blog Advertiser

As part of getting our name out there at iThemes, we’ve started to do some significant advertising on blogs out there. After dealing with numerous sites and their respective owners, and trying to finalize ads with them, I thought I’d share a couple of tips for bloggers wanting to offer advertising on their sites. Here goes:

1. Ad positions do matter to advertisers — I simply won’t advertise on sites where our exposure is literally buried. That’s not advertising, that’s called a donation. You have to offer value to your advertisers, and you can offer value to your readers by being discerning in who you allow to advertise. And over the course of a week, I can see real quickly — through click-thru stats — what kind of value I’m getting for my money. For those sites, I’ll become a long-term partner with them.

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7 Lessons of a Rookie Entrepreneur

After almost two months of being a full-time entrepreneur, there are a number of first-time experiences, feelings and lessons I’ve walked through that I thought I’d share simply for therapeutic reasons and also because they might help someone else starting out for the first time.

A lot of these particular things I’ve learned may have come up simply because of my personality type and quirks as a human being. Some are most assuredly because I work from a home office. But I think there’s some applicable value in most of them.

So here are six things I’ve learned as a rookie entreprener:

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Know Thy Strengths

I’m fascinated by personality tests and other tools that help clarify who you are, what you’re good at, etc. I took the Myers-Briggs Test Indicator in college and that started my immense interest in the subject. So a while back, I bought the book Now, Discover Your Strengths and took …

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