Business

As part of getting our name out there at iThemes, we’ve started to do some significant advertising on blogs out there. After dealing with numerous sites and their respective owners, and trying to finalize ads with them, I thought I’d share a couple of tips for bloggers wanting to offer advertising on their sites. Here…

After almost two months of being a full-time entrepreneur, there are a number of first-time experiences, feelings and lessons I’ve walked through that I thought I’d share simply for therapeutic reasons and also because they might help someone else starting out for the first time. A lot of these particular things I’ve learned may have…

Amazon is brilliant … Here’s why: If you’re read the Long Tail, you know that Amazon is a Long Tail-type business. So just this week, I just stumbled upon a new on-demand publishing business called Create Space. They offer a lot of similar services as Lulu and other on-demand businesses, including DVD, audio CDs, audiobooks,…

I’m fascinated by personality tests and other tools that help clarify who you are, what you’re good at, etc. I took the Myers-Briggs Test Indicator in college and that started my immense interest in the subject. So a while back, I bought the book Now, Discover Your Strengths and took the StrengthsFinder test. I thoroughly…

He who controls the traffic — the mass of Web users logging on each day — is king. That company or website who can steer and siphon and redirect the majority of Web surfers is Google controls traffic through search. Now … Google is a verb. When your brand name is used commonly as a…