The pioneering web design book titled Don’t Make Me Think made a huge impression on me over a decade ago … and the title has become a mantra for me in business and marketing.
- Don’t make prospective customers on a sales page think hard
- When publishing a blog post or sending an email don’t make the recipients think
- When designing a call to action, don’t make them think, help them act!
Don’t make them think!
One response to “Don’t make them think”
Well said. We tell our clients that EVERY page of your website should have a goal — a next step for the user to take. It could be a simple next step, or it could be a call to close, but it needs to be something. If a user hits the end of the page with no clear next step, their next step will be a different site.