The pioneering web design book titled Don’t Make Me Think made a huge impression on me over a decade ago … and the title has become a mantra for me in business and marketing.
- Don’t make prospective customers on a sales page think hard
- When publishing a blog post or sending an email don’t make the recipients think
- When designing a call to action, don’t make them think, help them act!
Don’t make them think!
Well said. We tell our clients that EVERY page of your website should have a goal — a next step for the user to take. It could be a simple next step, or it could be a call to close, but it needs to be something. If a user hits the end of the page with no clear next step, their next step will be a different site.