On Communicating Transparently Our Business Plan

Yesterday, I did a State of iThemes presentation to our community in order to unpack our core values, philosophies and business objectives and goals for 2011.

I’ve done this before, but in the last 3+ years running a business, especially an online one, I’ve realized how valuable it is to simply communicate transparently who we are and how we run our business.

With over 250 people registered, the response was overwhelming, exciting and motivating. We’ve had a number of community members tell us they love our business and our team and are committed to being customers with us for the foreseeable future.

Key takeaway: Explain who you are, your unique philosophy about how and why you do business … and it wins fans.

Here is the video replay from the webinar:

Here are the slides from the webinar:

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