Help Your Clients Eat the Elephant Too
Over the last couple of years I’ve gotten to reengage with agencies and freelancers for key services for my projects. And that’s given me a renewed and updated perspective on client services type work. I have all kinds of empathy about those who do professional services. Truly. I served a huge group of you for
What’s Your Next Step?
It’s almost comical to say but I’m busier than I’ve been in years. Each week I’ve got multiple live webinars, partner/team meetings, coaching meetings and connecting with others in the gaps. But that was all intentional when I left iThemes as I knew I needed to “keep myself out there.” I knew I’d have the
Competing Against Amateurs
If you’ve been in business for any length of time, particularly offering your services as a freelancer, you’ve undoubtedly heard a prospective client say something like this: I know someone [typically a young relative] who can do [what they think you do] for [less money]. As someone who once offered services as a web designer
What Business Are You Really In?
I want to be in the Moving business. At least that is my highest aspiration for all my businesses, but let me explain. As I see it, there are generally two ways of doing business: Transactional or Transformational. If you’re in the Transaction business, you’re selling widgets. You’re in the business of selling …. car
The Best Question To Ask Before You Do Any Marketing
Too many of us do marketing thinking solely about ourselves. My wife Lindsey calls it “Selfish Marketing.” And I’m not just talking about the profit-first-only-and-ever crowd of Internet marketers. I’m talking about the rest of us who try to do good marketing but flop. It’s an honest misstep all of us make. And one I’ve
The ultimate skillset I want to teach my kids
… is entrepreneurship. No matter if they don’t choose to be an entrepreneur, I want them to learn the mindset and skillset of the entrepreneur. Entrepreneurship is THE essential skill for the next generation. Here’s why: We are hip deep in the age of rapid change and disruption. And we have to learn how to
30 Days of Clicking Publish
I regularly coach and offer advice for other people trying to get started on most anything, but especially writing and publishing, to Just Get Started. In fact, I did a whole talk on Click Publish because I feel so strongly about helping people get started and the value of publishing online. Seth Godin says blogging
What comes after the storm?
YOU.You do.YOU emerge … in some new way.I don’t like the storms while I’m in it … in fact I kick and scream at them, moan and groan.But every time, I find something new about myself that I love, appreciate, cherish.
10 Pieces Of Career Advice For Young People
The Best Entrepreneurs Are Explorers
Warning: I could be popping your balloon with this post. But it’s truth I need to hear often. And it could go under “Ideas Suck, Reason #1095.” Great businesses don’t start with great ideas.They start with great needs. Too often I hear about someone’s “great idea.” We think we are Genius Inventors. But ideas are