Introducing The Startup Handbook Series
As part of StartupSofa, I am going to be sharing our Standard Operating Procedures (SOP) that I have been rough drafting for iThemes for several months (well, ok, years) but just now filtering through our internet communications. I’m calling this series the Startup Handbook … it is my/our way of doing things, our formula if…
Our Recommended Resources for Running Webinars
Here are the recommended resources for producing great webinars … some of these are broader than simply webinars but must-haves for making the best use of webinars today: Books: Content Rules — this is THE definitive guide to content marketing. See the chapter on Webinars specifically but the whole book is worth 100 times its…
6 Benefits of Doing Webinars
We’ve been doing webinars since 2008, and have seen so many amazing benefits of using webinars for our business. Here are some of the highlight benefits of doing webinars for your business or organization: Offer educational marketing — teaching is the new marketing. Sharing your experience and expertise with your followers, audience, community reaps benefits…
How to Record a Webinar
In this tutorial video, I give you my best practices for recording webinars. You’ll need the following items for a quality webinar recording and here are the webinar recommendations we give you: Webinar Software: GoToWebinar Video hosting: Vimeo, Viddler, Wistia or YouTube— video hosting isn’t cheap, but check out these quality sources Screen recording software:…
How to Setup Your First Webinar
So you’re ready to setup and host your first webinar, that’s awesome! Here’s how you do it …. 1. Signup for GoToWebinar.com’s Free Trial Most webinar software services offer a 30-day free trial, including GoToWebinar (which we use at StartupSofa). Go signup for a free trial as soon as possible so you can schedule your…
What is a Webinar
The definition of a webinar is fairly simple and straightforward. A webinar is simply an online seminar or presentation. The words web (how a webinar is delivered) and seminar (a presentation) were combined to produce the word webinar. A webinar is presented similar to how you would deliver a topic in-person through a workshop or…
Finding the Right Startup Business Idea Match For You
In the first webinar at StartupSofa (Is Entrepreneurship For You), we talked about making sure you had what it took and were ready to begin the journey of entrepreneurship. I encouraged you to take some time to review some foundational questions before continuing on. In this week’s webinar titled Discovering the Right Startup Idea for…
Is Entrepreneurship Right For You?
This headline should read: “Do you really have what it takes to start your own business?” That’s not designed to be a taunt so you actually start a business because you have an oversized ego. It’s meant to be a reality check. It’s hard to count how many times over the last couple of years…
Do You Have What It Takes to Start a Business?
Over at StartupSofa, my new project for aspiring entrepreneurs, I’ve got a couple of new things going … I just posted an article asking key questions for those interested in starting new businesses … it’s called Is Entrepreneurship Right For You. It’s based on the first webinar I did last week on the same subject.…
First Steps to Launching Your Business Dream: Free Webinar
I just launched my newest personal project called StartupSofa — where I hope to help aspiring and rookie entrepreneurs. We’ve got a community forum … and I’m doing the first webinar Jan. 14 called First Steps to Launching Your Business Dream. (You can learn more about StartupSofa and what I hope to offer there.) Here…