I’ve started a new category called “Advice I Give My Clients” and while I might not give everything away through this series of posts … I’m planning on giving some good advice I’ve learned in my blogging experience.
So here’s the first in this series … how to increase your blog’s email newsletter and feed subscriptions …
One tweak will help you dramatically and did for me on my main blog …
Put a feed button and email subscription form in the template of your blog’s single posts. This is the individual page link of your post, at the end of your posts …
Here’s the theory that I’ve seen work … I found that 50 percent of my visitors were coming from Google or search engines … that means that 50 percent of my traffic came to single posts within my blog.
For the longest time I had my feed and email subscription field where it usually is … at the top of the right sidebar.
But what I realized was … guests to my blog posts read the headline, then down through the post … until the end (usually).
Which means … they ended up … at the comments.
Now, while I like comments and want the conversation to keep going … what’s more important to me is the repeat traffic to my blog.
How do I get repeat traffic? Through getting people to subscribe to my feed … and sending out my monthly-ish email newsletter.
The answer … putting those two vital functions right where the reader can easily find them.
And, hey, if they like what they read in the post … what better time to make that offer to them!