If I were Orange Theory I’d want people to be comfortable with going and checking out the facility and getting in a routine.
I’d want people to get into a routine and ultimately make it a habit in their life.
Just saw a commercial for Orange Theory. They offered two free workouts.
That’s really brilliant marketing …
Not just one free workout but two. The two caught my eye.
One gets you in the door and experiencing it. But two … I would want to come back to redeem the second one. I wouldn’t want to just leave it unredeemed.
If I had doubts the second would be key and I’d suspect helps their conversion rate to membership.
Well done Orange Theory!
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