Tweak and Test, Tweak and Test
The beauty of the web is that you can instantly change things and quickly see how they work. It’s so fast and caters to my drive to constantly improve what I’m doing on the web. And with statistics programs like Google Analytics, I can look back and quickly see if what I’ve done has worked,
Why Individual Post Pages Might Be Your Most Important Design Element
Your blog’s design is important. It needs to function properly. It needs to look pleasing and showcase your content. It also need to work for you – meaning, it needs to push your audience toward your goals. So here’s a bold statement: Your individual blog post pages might be the most important design element on
Making It Easy For Prospects To Test Drive Your Products
Here’s one way to lower the bar for your product’s free trial: Don’t require them to give you their credit card! Insertit, a new codeless content management system, has a 30-day free trial … and on their signup button it says very plainly: “No credit card required.” They are differentiating themselves from the hundreds of
More Bloggers Switching from TypePad to WordPress
I love WordPress if you can’t tell. We only do custom WordPress blog design. So you know why I love it when I see big-time bloggers like MicroPersuasion’s Steve Rubel making the switch. John Jantsch over at Duct Tape Marketing has already done it. And I talk with more and more TypePad bloggers wanting to
How To Make a Long Tail Business Even Better
Amazon is brilliant … Here’s why: If you’re read the Long Tail, you know that Amazon is a Long Tail-type business. So just this week, I just stumbled upon a new on-demand publishing business called Create Space. They offer a lot of similar services as Lulu and other on-demand businesses, including DVD, audio CDs, audiobooks,
A Blog Can Enhance Your Traditional Business Website
Take your old static, dead and uneffective business website … and give it a big boost with a blog. You’ve seen those business websites that are nothing more than a copy and paste job from their brochure. They sit and collect dust on a server. And they don’t do anything for the business, other than
Four Ways Book Authors and Writers Can Improve Their Sites
Recently, I’ve come upon a couple of writer/author websites that contain excellent content, but lack an effective design that could help take their websites and books to the next level. And I think blogs, in particular, those run by WordPress, are easy, affordable tools for marketing your book and writing skills and niche to a
Even Celebrities Are Blogging
This Fast Company article — titled Celebrities Boost Their Brands With Personal Blogs — got my attention. Typically, celebrities start something first and then everyone else gets on the bandwagon, right? The article is loaded with good information, but these quotes stuck out to me: Blogs lend themselves to creating a casual environment with fans
How Real Estate Agents Can Use WordPress: A Real Estate WordPress Theme
In order to demonstrate how WordPress could be used by real estate agents and brokers, we decided to drum up a demo version … here’s a screenshot that’s linked to a live demo of our Real Estate WordPress Theme. Here are a couple of reasons we think a custom WordPress theme would be a good
Fake Steve: The Online Dairy of Apple’s Steve Jobs [Not]
“Fake Steve” is a blog written by a Forbes magazine Senior Editor Daniel Lyons … only he assumes the identity of Apple CEO Steve Jobs. It’s now garnered national attention in the New York Times. A couple of things stick out to me: Write well and humorously … and people will read you. To the