Marketing
I was just reading this article about Google’s abysmal advertising budget and this quote from the writer summed up how great products and services generate natural and amazing marketing on its own: Like Google, Starbucks made a name for itself by developing a distinctive product that quickly resonated with consumers whose enthusiasm became infectious. Those…
Check out this neat post titled 10 ways to sell your house quicker … it’s a great example that demonstrates how a real estate agent or broker could give tips to prospective clients … and generate some great leads in the process. Here’s why this type of post could be effective in generating leads for…
Here’s one way to lower the bar for your product’s free trial: Don’t require them to give you their credit card! Insertit, a new codeless content management system, has a 30-day free trial … and on their signup button it says very plainly: “No credit card required.” They are differentiating themselves from the hundreds of…
LifeHacker’s editor Gina Trapani has some great advice about blogging a book … that is equally as sharp for writing and maintaining a blog that people actually want to read. Blogs are perfect for helping you write the book you’ve always wanted to write … but just haven’t. Here are 5 ways I think blogging…
I greatly admire and read everything Brian Clark of CopyBlogger writes … and while reading this post at The Long Tail titled Don’t Quit Your Day Job, I saw a comment he made to that post that caught my eye … it’s very appropriate for this blog and for small businesses, I think … and…