Get the Latest Updates and Posts by Email

Apple’s Steve Jobs Knows How to Sell Air

I’ve been watching with great anticipation Apple’s Steve Jobs’ keynote presentation at Macworld 2008. (I got back into the Mac family a few weeks ago with a MacBook Pro laptop and iPhone.)

I confess though …. I don’t know if I’ve seen one of these presentations before … but, because I’m excited about being a Mac guy again, I have been listening and watching to it here and there as I work tonight.

One of the things that impressed me is how he introduced the new MacBook Air — the world’s thinnest notebook.

It was an amazing marketing presentation …

Here’s what he did and how I really love the way he sold this product:

Read moreApple’s Steve Jobs Knows How to Sell Air

See If Your Business Is Ready for An Exit Check Out Exit Exercise