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Apple’s Steve Jobs Knows How to Sell Air

I’ve been watching with great anticipation Apple’s Steve Jobs’ keynote presentation at Macworld 2008. (I got back into the Mac family a few weeks ago with a MacBook Pro laptop and iPhone.)

I confess though …. I don’t know if I’ve seen one of these presentations before … but, because I’m excited about being a Mac guy again, I have been listening and watching to it here and there as I work tonight.

One of the things that impressed me is how he introduced the new MacBook Air — the world’s thinnest notebook.

It was an amazing marketing presentation …

Here’s what he did and how I really love the way he sold this product:

Read moreApple’s Steve Jobs Knows How to Sell Air

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