I’ve been watching with great anticipation Apple’s Steve Jobs’ keynote presentation at Macworld 2008. (I got back into the Mac family a few weeks ago with a MacBook Pro laptop and iPhone.)
I confess though …. I don’t know if I’ve seen one of these presentations before … but, because I’m excited about being a Mac guy again, I have been listening and watching to it here and there as I work tonight.
One of the things that impressed me is how he introduced the new MacBook Air — the world’s thinnest notebook.
It was an amazing marketing presentation …
Here’s what he did and how I really love the way he sold this product: