After drooling over The Flip digital video camera, I went out and got one …. and in my excitement to use it, I started thinking about all the different ways to use it ….
Here are just a couple of productive uses for The Flip:
Virtual Home Tours — Real estate agents could do a quick walk around a house with The Flip in hand, talking about the various features of the property.
Video Blogging — I plan to do some of this, if I don’t get overly camera shy, but like Darren does, you could talk briefly about your ideas and quickly get them up on your blog.
Man-On-The-Street Interviews — This could go for any other quick “on-the-spot” interview, like I’ve seen done in the past at conferences. Please the red record button and start asking questions.
Puppies and Kiddos — We don’t have kids, so I added in the puppies here, but as I’ve mentioned before, most events I’ve wanted to record are relatively short — say 5 minutes max — like my beautiful nieces and nephew running around and dragging me along for the ride.
Spot News — Weather is the category that comes immediately to mind here — tornadoes, hurricanes, flooding, etc. — but also other “spot” news like, well, you can fill in that blank here.
Just Broadcast Yourself — With the handy YouTube upload feature included, you can broadcast you, your stupid human tricks and stunts and whatever else you want.
I’m sure there are a dozen more uses, but do you have more to suggest that I missed?
For the past two weeks or so I’ve been using Twitter … or at least attempting to figure it out.
Today, I saw a “Watch a Video” link on the Twitter home page and clicked on it. It was a neat video explanation of what Twitter is (it’s below too) ….
Then I found Common Craft, the producers of the video, and was even more inspired. Their home page is such an effective tool for a first-time guest like me, and I assume a prospective client. It tells all:
Our product is explanation. We use video and paper to make complex ideas easy to understand. We present subjects “in plain English” using short, unique and understandable videos in a format we call Paperworks.
Now that’s an effective way to say you really know what you’re doing! A fine example of Educational Marketing … or Explanational Marketing.
I’ve been watching with great anticipation Apple’s Steve Jobs’ keynote presentation at Macworld 2008. (I got back into the Mac family a few weeks ago with a MacBook Pro laptop and iPhone.)
I confess though …. I don’t know if I’ve seen one of these presentations before … but, because I’m excited about being a Mac guy again, I have been listening and watching to it here and there as I work tonight.
One of the things that impressed me is how he introduced the new MacBook Air — the world’s thinnest notebook.
It was an amazing marketing presentation …
Here’s what he did and how I really love the way he sold this product: