How to Start An Online Business
In this new StartupSofa training event, I wanted to offer our blueprint for starting online, digital products businesses, based on our three years of experiences starting one at iThemes. Below you’ll find the video recording, an MP3 audio download and the slides. Here are some of the things I covered: Intro: The Bootstrapped Online Startup
Building a Workplace that Doesn’t Suck
In January 2008, when I founded iThemes in my home, I didn’t originally intend to build a local office like we have now. I was just fine working from home and having a remote team scattered throughout the world. But one of our first team members we brought on was local to me and specifically
Tips for Starting an Online Web Products Business
This Friday, I’m doing another webinar at StartupSofa — a new community for aspiring and rookie entrepreneurs — called How to Start a Web-Based Digital Products Business. You can register online here: https://www2.gotomeeting.com/register/972390234 Also … I just posted 12 tips for how to be a professional — my advice for college grads with their first
Creating An Inspiring Workspace
In this video Matt Danner from iThemes gives an overview of our 2,400 sq. ft. office located in Edmond, Oklahoma, a northern suburb of Oklahoma City. Matt was instrumental in helping us design a workspace we’re all proud of. Needless to say it’s not finished and it’s the v. 4 of our iThemes Office. (Yes,
The One Sentence Business Plan
Just found this business pitch template and explainer video today and although it’s meant primarily for startups seeking funding from investors, I think the formula is a great basis for a one-sentence business plan. Being clear with what you’re doing — or at least your initial idea — is so beneficial. If you can’t communicate
5 Tips to Think About While Presenting Your Webinar
We are all guilty of focusing on the pre-presentation process. Getting our topic, making our slides and then worrying about marketing and getting our webinar ready. BUT there are a few things to keep in mind when doing your presentation. I have been sitting in many webinars lately, and it seems that no matter how
Lessons from The Roller Coaster Ride of Entrepreneurship
This month, I celebrate three years of full-time entrepreneurship with iThemes, and I’m super proud to look back on the lessons I’ve learned and experiences I can share with others seeking to get on this roller coaster ride. There’s 24 tips packed in here … which I hope to be unpacking in more depth soon
What Happens If No One Shows Up To Your Webinar
So you have planned your webinar, created your presentation, emailed your list and rehearsed your presentation. You are 100% ready to share with the world your knowledge and expertise. What happens? Your worst nightmare. No one shows up. What do you do? Don’t get discouraged — I know it is disheartening when no one attends
Introducing The Startup Handbook Series
As part of StartupSofa, I am going to be sharing our Standard Operating Procedures (SOP) that I have been rough drafting for iThemes for several months (well, ok, years) but just now filtering through our internet communications. I’m calling this series the Startup Handbook … it is my/our way of doing things, our formula if
Our Recommended Resources for Running Webinars
Here are the recommended resources for producing great webinars … some of these are broader than simply webinars but must-haves for making the best use of webinars today: Books: Content Rules — this is THE definitive guide to content marketing. See the chapter on Webinars specifically but the whole book is worth 100 times its