Marketing

  • I just read this ESPN article about NFL running back Darren Sproles … he’s getting ready to become a free agent and this part of the article stood out to me: Sproles, who has stuttered since childhood, knows his profile is growing, and a marketing team is working with him to get him acclimated to…

  • In the last couple of months, I’ve been using Twitter more and more for business and relationship building. It took me a while to see some tangible benefits to using Twitter, especially, but I finally came around when Nathan told me I had a bunch of people following me on the service (because I got…

  • I thought I had seen an AdWords content ad in Gmail the other day that linked to a news headline (outside of my RSS feeds that come through) and today, I was checking out this post and saw an AdWords link that actually went to a news article on the New York Times site. This…

  • iThemes has been using a live chat program called Provide Support for over a month now and I’ve been absolutely delighted with it and I think our customers would say the same. Many of our customers have asked about what service we’re using and have expressed their appreciation for having the service on our site,…

  • I really hate to use the phrase “economic downturn” because it probably feeds the fear frenzy, but it’s probably appropriate … and frankly, will probably get more attention than if I didn’t use it! Anyway, let’s get to the point of this post … First, you should know that I’m a bootstrapping kind of entrepreneur…

  • Here are some links to posts that we’ve done at iThemes highlighting some tips and ideas for business web design: 5 Tips for Making the Most of Your Business Website 3 Tips to Improve Your Online Writing Local Search is What Matters 5 Tips For Writing Headlines That Work What Is SEO and Why Do…

  • I’ve mentioned before that every freelancer as well as small business website should have a contact form on their website. If you’re using WordPress, there are two great free contact form plugins you could start using today. Actual contact forms are FAR superior to the the old mailto email links, where you click on an…

  • After drooling over The Flip digital video camera, I went out and got one …. and in my excitement to use it, I started thinking about all the different ways to use it …. Here are just a couple of productive uses for The Flip: Virtual Home Tours — Real estate agents could do a…

  • For the past two weeks or so I’ve been using Twitter … or at least attempting to figure it out. Today, I saw a “Watch a Video” link on the Twitter home page and clicked on it. It was a neat video explanation of what Twitter is (it’s below too) …. Then I found Common…

  • I’ve been watching with great anticipation Apple’s Steve Jobs’ keynote presentation at Macworld 2008. (I got back into the Mac family a few weeks ago with a MacBook Pro laptop and iPhone.) I confess though …. I don’t know if I’ve seen one of these presentations before … but, because I’m excited about being a…